Research in Motion Limited (Rim) Strategic Analysis

Table of Content Page Acknowledgement 3 Executive Summary 4 Project Outline 5 Industry Life Cycle 7 Key Success Factor (KSF) 8 Industry Analysis (Porter’s Five Forces) 10 SWOT Analysis Internal Factor Analysis Summary (IFAS) 13 External Factor Analysis Summary (EFAS) 15 Strategic Factor Analysis Summary (SFAS) 17 TOWS Matrix 19 Assessment of Current Company’s Performance 22 Review of Option for Future Direction 24 Recommendation for Implementation of strategies 25 The Usefulness of Strategies Management Models 27 List of reference 29 (Total word count: 4,093 words)†¦show more content†¦Therefore, the reason why I’m selecting this company is that I want to learn about its strategies in the past and in today’s market. Main strategic issues facing the company †¢ Product Portfolio Currently the major strategic issues facing RIM is their relatively weak product portfolio. The recent entry in to the smartphone market by Apple, Google, Dell and HP has forced RIM to ensure their product position in future through patents and licenses that will allow them to compete and sell. However, RIM must diversify their product portfolio which led them to improve their existing products. Company’s contribution to the National Economy BlackBerry mobile handset shipments to the United States were recorded nearly 6% annual growth up from 39.8 million in 2007 to 41.9 million in 2008. The Blackberry maker’s US market share rose to a record 11% in 2009 which is another sign that smartphone is another big thing in our pockets. *Recent strategic dilemma †¢ Ad supported software One of the opportunities of BlackBerry that bringing them to such dilemma is to create ad supported software. This new product would advertise the firms as customers, while the end-customer would receive the value added software with the occasional ads cost. 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